Reports Hub

Reports Hub: Your Event Analytics Dashboard

The Reports Hub is your command center for event insights. Here you’ll find pre-built analytics dashboards covering ticket sales, attendee check-ins, revenue, guest preferences, feedback, and team workload—everything you need to understand how your event is performing at a glance.

Prerequisites

Before you start, you’ll need an event created in Velora.

Accessing the Reports Hub

How to get there: Dashboard > Reports

On your Velora dashboard, tap or click the Reports menu item. The Reports Hub loads with seven organized sections, each containing focused analytics reports relevant to different aspects of event management.

Overview Reports

How to get there: Reports > Overview

1. Open the Reports section from your dashboard.
2. Scroll to the Overview section at the top.
3. Tap or click the Executive Summary card.

The Executive Summary gives you a one-page health check: total revenue, check-ins, no-shows, and key performance indicators. Use this when you need a quick pulse on your event—especially useful during the event itself or in the hours before kickoff.

Tip

Check the Executive Summary 24 hours before your event launches to spot any last-minute issues with ticketing or attendee data.

Ticketing & Sales Reports

How to get there: Reports > Ticketing & Sales

1. From the Reports Hub, locate the Ticketing & Sales section.
2. Choose the report you need:
   • Ticket Sales — Revenue trends and buyer counts
   • Ticket Purchase — Who bought what, payment methods, and timing
   • Ticket Batch Summary — Sell-through rates per ticket tier
   • Purchase History — Individual attendee purchase records

Tip

For weddings or large events with multiple ticket types (e.g., Gold/Silver/General), use Ticket Batch Summary to see which tier is underselling. You can then adjust pricing or promotion strategy in real time.

Attendance & Access Reports

How to get there: Reports > Attendance & Access

1. Open the Attendance & Access section.
2. Select from:
   • Attendee Summary — Check-in rates, no-shows, and registered vs. actual headcount
   • Ticket Scanning — QR code scans, duplicates, and entry audit trail
   • Guest List — RSVP status, meal preferences, and dietary requirements
   • Participant Detail — Registered attendees and their form responses

Use Guest List to confirm meal counts 48 hours before your event. Compare registered counts with check-in counts in Attendee Summary to understand no-show patterns.

Next Best Action

After checking your attendee numbers, most organizers:

• For wedding events: Confirm meal counts with caterers
• For corporate events: Adjust resource allocation

Program & Engagement Reports

How to get there: Reports > Program & Engagement

1. Scroll to the Program & Engagement section.
2. Tap:
   • Activity Participation — Session sign-ups and fill rates
   • User Feedback — Ratings and comments from attendees
   • Referral Performance — Who referred new buyers and conversion source

Use Activity Participation during multi-day or multi-session events (like college fests or conferences) to see which sessions are overbooked or underattended.

Finance Reports

How to get there: Reports > Finance

1. Find the Finance section.
2. Open:
   • Revenue Summary — Total revenue, payment trends, and breakdowns
   • Transaction Detail — Every payment record for accounting reconciliation

Use Transaction Detail when reconciling with your bank or preparing financial reports for stakeholders. Export or screenshot individual transactions for your accountant.

Tip

Pull your Transaction Detail report weekly during the event registration period to catch payment processing issues early.

Vendors & Sponsors Reports

How to get there: Reports > Vendors & Sponsors

1. Scroll to the Vendors & Sponsors section.
2. Tap Booth & Vendor Summary to see:
   • Booth allocation status
   • Vendor booking completeness
   • Revenue per vendor

This is essential for multi-vendor events like Diwali markets or trade shows.

Operations & Task Management Reports

How to get there: Reports > Operations

1. Open the Operations section.
2. Tap Task & Operations to view:
   • Task completion rates
   • Team workload distribution
   • Overdue task tracking

Use this to keep your event team on track—especially critical in the final 72 hours before your event.

Next Best Action

If tasks are falling behind, consider:

• Reassigning tasks to other team members
• Sending reminders to task owners

Viewing and Exporting Data

All reports allow you to:

• Filter by date range — Tap the date picker at the top of any report
• Sort columns — Tap column headers to reorder (if available)
• Export data — Look for the Download or Share button to export to CSV or PDF

Tip

For a wedding with 500+ guests, export your Guest List report to share with vendors (catering, photography, logistics) so everyone has the same attendee data.

Troubleshooting

“No data in my reports” — Your event hasn’t started yet, or attendees haven’t begun checking in. Reports populate as activity happens. Check back after your event begins.

“Guest list numbers don’t match my spreadsheet” — Verify you’re looking at the correct date range in the report filters. Some reports exclude withdrawn or refunded tickets.

“I can’t find a specific report I need” — Velora includes 15+ pre-built reports. If you need a custom analysis, contact your account manager to discuss extending the platform.

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What to Do Next

Your Situation	Recommended Next Step
Paid event with ticket sales	Set up ticket tiers and pricing
Event happening soon	Run the Executive Summary to spot last-minute issues
Multi-session event (conference, fest)	Check Activity Participation to balance session load
Wedding with meal planning	Export Guest List to share with caterers
Team collaboration on tasks	Review Task & Operations to keep team on track

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Related Articles

• Creating Your First Event — Set up the foundation for your event
• Ticket Setup & Pricing — Configure ticket types and sales channels
• Managing Your Guest List — Import, edit, and organize attendees
• Checking In Attendees — Use QR codes and scanning during entry
• Team Management & Permissions — Add team members and assign tasks
• Event Day Best Practices — Last-minute checklist using reports
• Financial Reconciliation — Match transaction records to bank deposits
• Feedback & Surveys — Gather and analyze attendee feedback