Form Analytics

Form Analytics

Velora’s Form Analytics page gives you a bird’s-eye view of how your form is performing. Track how many people view, start, and complete your form, monitor completion rates, and identify trends over time.

When to check analytics

Check analytics regularly after publishing a form, especially during the registration window for your event. A sudden drop in completion rate might indicate a confusing field or a technical issue.

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Opening Form Analytics

How to get there: Dashboard > Forms > select a form > Analytics, or from the form card menu > View Analytics

The page title shows “Analytics — [Your Form Title]” so you always know which form you’re looking at.

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Overview Metrics

The top section displays four key metric cards in a 2x2 grid:

Metric	Icon	What it measures
Total Views	Eye icon	How many times the form link was opened
Total Starts	Play icon	How many people began filling in the form
Total Submissions	Checkmark icon	How many people completed and submitted the form
Completion Rate	Trend icon	Percentage of people who submitted after starting (Submissions / Starts)

Each card is colour-coded for quick scanning:

• Views — blue
• Starts — orange
• Submissions — green
• Completion Rate — purple

Understanding the funnel

Think of these metrics as a funnel: Views > Starts > Submissions. A large drop between Views and Starts might mean your form title or description is not compelling enough. A large drop between Starts and Submissions might mean the form is too long or confusing. Aim for a completion rate above 70% for event registrations.

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Additional Metrics

Below the main cards, additional metrics appear when data is available:

Metric	What it shows
Start Rate	Percentage of viewers who started the form (Starts / Views)
Avg. Completion Time	How long it takes on average to complete the form, in minutes

These metrics are displayed in rows with icons and values, making it easy to scan.

Optimising completion time

For Indian event registrations (weddings, corporate meetups, festival celebrations), aim for a completion time under 3 minutes. If average completion time exceeds 5 minutes, consider removing optional fields or splitting the form into pages so it feels shorter.

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Trends (Charts)

The Trends section shows a chart visualising form activity over time. The chart plots:

• Views per day
• Starts per day
• Submissions per day

This helps you spot patterns — for example, a spike in views after sending out invitations, or a gradual tapering as your registration deadline approaches.

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Daily Breakdown

Below the chart, a Daily Breakdown lists each day’s metrics individually:

For each day, you see:

• Date (formatted as “Mon DD, YYYY”)
• Activity summary: “X views, Y starts, Z submissions”
• Completion rate badge — colour-coded:
  • Green (70%+) — healthy
  • Orange (40-69%) — needs attention
  • Red (below 40%) — investigate

Spot problems early

If a particular day shows a sharp drop in completion rate, investigate what changed. Did you add a confusing field? Did a validation rule cause errors? Cross-reference with your form edit history.

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Refreshing Data

Tap the Refresh button (circular arrow icon) in the top right corner to reload analytics data. This is useful if you’ve just sent out invitations and want to see the latest numbers.

You can also pull down to refresh on the entire page.

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When There’s No Data

If your form is new and hasn’t received any interactions yet, the analytics page shows a friendly empty state:

• An analytics icon
• “No analytics data yet”
• “Analytics will appear once users interact with your form”

This is normal for newly published forms. Share the form link and check back.

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Error Handling

If analytics fail to load (e.g. due to a network error), you’ll see:

• An error icon
• “Error loading analytics” with the error details
• A Retry button to try again

Tap Retry to reload. If the error persists, check your internet connection or try again later.

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What to Do Next

Your situation	Recommended next step
Completion rate is low (below 50%)	Simplify your form — remove optional fields, shorten descriptions, or split into pages
Views are high but starts are low	Improve your form title and description to encourage people to begin
Starts are high but submissions are low	Check for confusing fields, reduce required fields, or add conditional logic to shorten the form
You want to see individual responses	Open the Responses Dashboard
You want to share the form more widely	Copy the form link from the Forms List
Completion time is too high	Review field count and consider removing non-essential fields

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Related Articles

• Managing Your Forms — the forms dashboard
• Building a Form — optimise your form to improve analytics
• Responses Dashboard — view individual responses
• Filling Out a Form — understand the respondent experience
• Previewing a Form — test your form before publishing
• Managing Your Guest List — combine form data with guest tracking

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Troubleshooting

Analytics show zero even though people have submitted

Analytics data may take a few minutes to process. Tap Refresh to reload. If the problem persists, check that the form status is Published — draft forms don’t collect analytics.

The chart is empty but I have submissions

Charts require at least two days of data to render meaningful trends. If all submissions happened on a single day, the Daily Breakdown section will show the data instead.

Completion rate seems inaccurate

Completion rate is calculated as Submissions / Starts. If someone starts the form multiple times before submitting, each start counts. This can make the rate appear lower than expected. Look at absolute numbers (Total Submissions) for a clearer picture.

Analytics page is slow to load

Large forms with thousands of responses may take a few seconds to calculate analytics. Wait for the loading indicator to finish. If it times out, try again — the server may be under heavy load during peak event registration periods.